What's the outlook for swimwear in 2025?

Growth in market size

According to statistics, the global swimwear market size was $25.7 billion in 2023 

and is expected to reach around $29.1 billion in 2025. 

The compound annual growth rate of the global swimwear market from 2020 to 2025 will exceed 6%.

Growth in consumer demand

● Increase in water activities: 

   Frequent extreme high temperatures in summer have made people increasingly interested in water activities. 

   As swimwear is an essential item, its demand has also increased accordingly.

● Enhanced health awareness: 

   People are paying more and more attention to health and fitness. 

   Swimming, as a full-body exercise, is favored by more people, thus driving the demand in the swimwear market.

● Growth in vacation demand: 

   With the development of the economy, people's demand for leisure vacations is constantly increasing. 

   The number of people traveling to beach resorts, hot springs and other holiday destinations is on the rise, 

   bringing more opportunities to the swimwear market.

Innovation in product trends

● Sustainable development: 

   With the enhancement of environmental awareness, consumers are more inclined to buy swimwear 

   made of recycled materials,  eco-friendly fibers or biodegradable materials.

● Personalized customization: 

   The younger generation of consumers pursues personalization and self-expression, and customized 

   swimwear is favored. Sellers can attract consumers by customizing sizes, colors and patterns.

● Performance improvement: 

   Consumers have increasingly high requirements for the functionality of swimwear. 

   Swimwear with functions such as UV protection, quick-drying, waterproofing and breathability will be more popular.

● Diverse styles: 

   Retro styles, high-waisted designs, backless styles and so on will continue to be popular. 

   Meanwhile, some innovative design elements will also keep emerging, such as decorative elements 

   with a sense of technology and unique cuts, to meet consumers' pursuit of fashion.

Expansion of sales channels

Although offline sales still dominate, the proportion of online purchases is constantly rising. 

Online platforms can provide more diverse choices and more favorable prices, 

and it is also convenient for consumers to compare and make purchases.

Differences in regional markets

● The United States: 

   As one of the largest swimwear markets in the world, swimming is one of the most popular sports in the US, 

   and consumers' demand for swimwear has always remained at a relatively high level.

● Europe: 

   People are keen on swimming, water sports and beach activities, and they also attach great importance to health 

   and relaxation. Their demand for swimwear is relatively stable. Meanwhile, the European market has relatively high requirements 

   for the quality and design of swimwear.

●The Asia-Pacific region: 

   It is the region with the fastest growth rate in the swimwear market. 

   The rapid development of the economy and the increase in per capita disposable income have prompted consumers 

   to spend more money on leisure activities. In addition, there are many popular tourist countries in this region, 

   which has also generated a large amount of demand for swimwear.